Marketing & Sales hiring trends

Demand for growth, brand, performance marketing, and enterprise sales talent.

Brief for 2026-09-04

Marketing & Sales: Shifting demand, remote work, and AI's impact on senior roles

Today's hiring brief for Marketing & Sales highlights shifts in demand, with mid-level content marketing roles decreasing while senior positions in content marketing and high-paying sales jobs are on the rise. Remote work continues to influence the labor market, and AI is increasingly expected in senior marketing roles. For those starting out, seven popular entry-level marketing jobs are identified as areas to explore.

Where demand is rising

  • Senior content marketing roles
  • High-paying sales jobs
  • Entry-level marketing jobs

Where it's softening

  • Mid-level content marketing roles

Skills worth showing now

  • AI (Artificial Intelligence)
  • LinkedIn strategy
  • Content marketing (senior level)
  • Business development
  • Remote work adaptability
  • Social media marketing

Coursera has identified 9 high-paying sales jobs and 5 high-paying industries to explore.

Resume keywords for ATS

MarketingSalesContent MarketingRemote WorkAIEntry-LevelSenior RolesBusiness DevelopmentSocial MediaPrivate Equity

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Earlier briefs

  • 2026-09-02

    Marketing & Sales: Q1 Rebound, Remote Work Impact, and Big Tech Cooling

  • 2026-08-31

    Marketing & Sales: Q1 Rebound, Digital Salaries, & High-Paying Roles